Director of Marketing

About IS-Wireless

IS-Wireless is a European deep-tech and dual-use company developing software-defined mobile networking technologies for resilient, secure and efficient communications. With offices in Poland and the Netherlands, we are a NATO DIANA company and a member of the Dutch 6G Future Network Services programme.

Location:

Piaseczno, Poland / Eindhoven, the Netherlands — hybrid work model with regular travel between both locations.

The role

• Own how IS-Wireless understands the market, defines its Value Proposition and converts it into customer engagement, qualified pipeline and market credibility.

• Lead two-way communication: listen systematically to customers, prospects, partners and stakeholders, then translate market feedback into sharper positioning, messaging and commercial priorities.

• Promote the Value Proposition to carefully selected audiences through clear, attractive and effective messages, formats and channels.

• Build a commercial marketing engine combining market intelligence, lead generation, account-based marketing, sales enablement, content and external communications.

Key responsibilities

• Value Proposition and market intelligence. Co-create and continuously refine the company Value Proposition with the CEO, Sales, Product and Technology teams; turn customer feedback, market trends and competitive insight into action.

• Pipeline generation and ABM. Define priority segments, target accounts and buying committees; run focused lead-generation and account-based campaigns that create qualified meetings, opportunities and partner introductions.

• Sales enablement. Equip Sales and Business Development with strong pitch decks, account-specific presentations, solution briefs, case studies, battlecards and proposal content.

• Messaging and content. Translate complex technology into clear customer, business and mission value; create articles, speeches, blogs, social-media content, presentations, interviews, films and opinion pieces.

• Executive visibility and influence. Build the public voice of the CEO and company experts around resilient communications, sovereignty, defence connectivity and software-defined networks.

• Channels and external partners. Select and manage the right mix of website, social media, media, events, podcasts, video and direct outreach; work with influencers, lobbyists, journalists, analysts, agencies and digital providers.

• Marketing operations. Set priorities, budgets, campaigns and KPIs; track marketing-sourced and marketing-influenced pipeline and stop activities that do not create meaningful commercial or strategic impact.

Expected impact

• A clear, credible and differentiated IS-Wireless Value Proposition.

• Thought leadership with Customers, Partners and government decision-makers.

• Measurable contribution to qualified pipeline, partnerships and revenue.

• Better conversion of content, visibility and events into meetings and commercial opportunities.

• A disciplined marketing function accountable for business outcomes.

What we expect

• Senior experience in B2B technology marketing, demand generation, strategic communication, public affairs or market development.

• A proven record of contributing to pipeline and revenue through lead generation, ABM and sales enablement.

• Ability to understand complex technology and explain it in simple, persuasive and credible language.

• Strong writing, editing, presentation and storytelling skills, with the ability to create high-quality content personally.

• Experience working directly with founders, CEOs, sales leaders and technical teams.

• Commercial judgement, strong ownership, pace and execution discipline.

• Excellent English and readiness to work across Poland and the Netherlands.

• Experience in telecommunications, defence, dual-use technology, critical infrastructure, sovereign technology, public-sector sales or complex B2B projects will be a strong advantage.

IS-Wireless DNA

• Put the team and company first.

• Communicate openly, sincerely and directly.

• Show courage, ambition and ownership.

• Ask, “How can I help?” and take action.

• Step outside your comfort zone when needed.

• Work with zero latency: no procrastination, no avoidable waiting and no unfinished commitments.

What we offer

• A key leadership role with direct impact on pipeline, revenue and market position.

• Close cooperation with the CEO, Sales, Product and Technology leadership.

• Real ownership of the company Value Proposition and commercial marketing system.

• The opportunity to build the marketing function of a fast-scaling European deep-tech and dual-use company.

• Exposure to defence, NATO, telecom and critical-infrastructure markets across Europe.

• High autonomy, meaningful responsibility, visible impact and competitive compensation.