Linkedin Personal Brand Manager for CEO/Founder

Video from the CEO about this role:

https://www.loom.com/share/a92c30cdebae4899b026ff5e55892b10

Role Overview

You will own the Founder/CEO’s LinkedIn presence end to end. Your job is to turn their ideas, wins, and day-to-day work into a consistent stream of high-quality content that attracts ideal healthcare non‑profit leaders, partners, and talent. You’ll build and run a simple, repeatable “marketing machine” around the personal brand, not just post randomly.

Key Outcomes (12 Months)

• Consistent cadence of 3–5 high-quality LinkedIn posts per week in the founder’s voice

• Month-over-month growth in followers, engagement rate, and profile views from our ICP

• Predictable inbound opportunities (discovery calls, referrals, speaking, hiring) generated from LinkedIn

• Documented content systems: calendars, templates, asset libraries, and checklists for repeatable output

Core Responsibilities

Strategy & Positioning

• Develop and maintain a LinkedIn-first personal brand strategy aligned with company and revenue goals

• Define clear content pillars and narrative themes that differentiate the founder and our “IT Champion” model in a commoditized market

Content Creation & Calendar Management

• Run a weekly content interview with the founder; turn ideas, stories, and client wins into LinkedIn-native posts and carousels

• Own the content calendar: plan, draft, and maintain 2–4 weeks of scheduled content in advance

Leverage In‑House Creative Team

• Collaborate with our full-time video editor and graphic designer to turn raw footage, calls, and ideas into short-form clips and visuals optimized for LinkedIn

• Provide clear briefs and hooks, review deliverables, and ensure all assets match brand and founder voice

Publishing & Engagement

• Schedule and publish posts at optimal times

• Monitor comments and DMs; draft thoughtful replies and surface high-value conversations (prospects, partners, talent) to the founder

• Daily: Proactively engage with other accounts by commenting on posts from ICPs, target companies, and relevant industry voices with insight-rich, non-generic comments that drive profile views and conversations

• Use engagement strategically to warm up target accounts and support outbound efforts

System Building & Library Management

• Build simple SOPs and checklists so the process is predictable and scalable

• Maintain a searchable library of past posts, hooks, case snippets, testimonials, and creative assets for reuse and iteration

Analytics & Optimization

• Track and report weekly/monthly performance: reach, engagement, profile views, and inbound opportunities

• Run structured tests on hooks, formats, and topics; double down on what works and kill what doesn’t

Key Metrics

• Posting consistency (posts/week)

• Engagement rate and saves/shares per post

• Profile views and connection requests from target personas

• Inbound opportunities attributable to LinkedIn (calls, intros, candidates)

• Time from idea → approved post

Requirements

• 2+ years managing LinkedIn or B2B social for founders/executives or expert brands

• Strong copywriting skills: sharp hooks, clear structure, can match founder’s voice

• Proven examples of LinkedIn accounts you’ve grown

• Experience collaborating with in-house creative (video + design) and giving effective briefs

• Process-driven, comfortable with calendars, SOPs, and hitting consistent output

• High ownership: you don’t wait for ideas; you pull them out of the founder and ship

• Demonstrated use of engagement/commenting as part of a LinkedIn growth or social selling strategy

Core values

• Competitive Greatness: The relentless pursuit of excellence and surpassing expectations in all we do.

• Unimpeachable Character: Be the type of person with whom people are always proud to associate, personally and professionally.

• Sincere Candor: Feedback is the compass for greatness; it tells you what to avoid, what to learn, and where to excel.