Associate Director, Marketing

Place in the Organization

At uniQure, we are delivering on the promise of gene therapy and delivering hope for patients facing urgent unmet medical needs. Every role in our organization carries profound purpose; whether you're in research, operations, access, or support, your contributions impact patients. We're seeking passionate professionals who thrive in high-stakes environments, uphold rigorous quality standards, and share our relentless commitment to transforming the lives of patients.  Join us in making the impossible possible, where your expertise becomes a catalyst for life-changing treatments.

The Associate Director, Marketing drives the development and implementation of key HCP and Patient brand strategies and initiatives in the US.  The Associate Director supports the development and execution of clear, concise, and actionable brand strategic and tactical plans to optimize the launch and commercial success of uniQure’s lead asset. The Associate Director is responsible for collaborating with multiple cross-functional groups, including but not limited to Medical Affairs, Advocacy, Sales, Regulatory, Market Insights, Patient Services, Training, and Legal.

This role reports to the Senior Director, Marketing.

Key result areas (major duties, accountabilities and responsibilities) 

• Develop, create, and implement unbranded education and branded promotional materials for HCP, community, and institutional stakeholders
• Collaborate with cross-functional teams to establish a branded and unbranded communication platform for our lead asset
• Lead creation of educational resources across HCP and patient stakeholders to support launch
• Build and optimize digital and CRM strategy to enable effective communications that will engage and support key HD stakeholders
• Inform strategic recommendations based on market and disease dynamics
• Identify market research needs, align on market research plans, and translate findings into adapted strategic and tactical execution
• Work and manage all vendors/agencies successfully and effectively
• Perform other related duties as needed

 Qualifications & Skills

• BA/BS degree in business, marketing or science required
• 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management is required; product launch experience in rare disease preferred
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization 
• Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
• Ability to regularly commute into our Lexington location, as needed

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