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Madrivo

Head of Vertical - Home Improvement

Sales

Employment

Full-time
From the employer

Full-Time

Level

Not stated

Team

Business Development
Not doable from Austria

Country assessment

Not doable from Austria because it is tied to an office and never says it can be done remotely.

Our assessment is guidance. Confirm arrangements with the employer.

Job description

About Madrivo

Madrivo is building a Direct-to-Consumer home improvement vertical designed to become a trusted consumer brand with independent asset value. The vertical is backed by Madrivo's in-house agency, exclusive media, marketing team, and technology partnerships.



The Role

The Vertical General Manager, Home Improvement, will own the vertical end to end: buyer sales, partnerships, monetization, and media strategy. You'll deliver strong ROAS for contractor partners, maximize publisher yield, and build a consumer experience homeowners trust. This is a hands-on builder role with the opportunity to grow a team.



What You'll Own

  • Close, onboard, and grow the top buyers of home improvement leads, clicks, and calls.
  • Build a diversified buyer mix across categories such as roofing, windows, bath, HVAC, and solar.
  • Monetize the full consumer journey, including post-monetization for added margin.
  • Make home improvement the top offer for Madrivo publishers, measured by eCPM.
  • Lead omnichannel media buying strategy with Madrivo's in-house agency.
  • Ensure lead flows meet TCPA and consent compliance standards.
  • Own the vertical P&L and optimize using performance data.
  • Recruit and lead a team as the vertical scales.



Success in the First 12 Months

  • $5M in top-line revenue at a 20% gross margin
  • An additional 5% margin from post-monetization
  • The top offer for Madrivo publishers in the vertical, measured by eCPM
  • A clear path to independent asset value for the vertical



Who You Are

  • 5+ years of proven results in home improvement lead generation.
  • Built a vertical from scratch for an aggregator and led all demand for a $25M+ annual revenue vertical.
  • Strong relationships with the top buyers of home improvement leads, clicks, and calls.
  • Led media buying that delivered positive yield and high buyer ROAS.
  • A sophisticated sales executive and rainmaker: hungry, humble, and gets things done.
  • Analytical and data-driven.
  • Comfortable as a hands-on contributor and ready to build and lead a team.



Why This Role

You'll run the vertical as its GM, with real ownership and a head start most builders never get: agency, media, publishers, and technology already in place. You'll build a lasting consumer brand, not just a lead flow, and grow your own team along the way.